Episode 66: Ali Cudby of Your Iconic Brand

“Finding small opportunities to develop a relationship and show people that they’re valued – that’s where loyalty lies.”

Ali Cudby’s journey to becoming a brand loyalty and customer retention expert started with a trip to England and a transformational bra fitting. The next thing she knew, Ali was the author of a book that detailed a new methodology for bra fitting that is still being used around the world. With a background in strategic marketing and customer loyalty, Ali soon recognized that though many of the lingerie professionals that were certified by her Fab Foundations program were finding a spike in customer satisfaction as a result of their new training, little was being done to cultivate customer loyalty. Ali began consulting her lingerie clients on ways to improve customer retention rates, and soon after founded Your Iconic Brand, a company that helps all business – not just lingerie retailers –  improve retention through customer and employee relations.

Vicki and Kathy talk with Ali about her unlikely journey from satisfied customer to best-selling author, and learn ways businesses can build positive relationships with both customers and employees that boost company success. Listen in to hear Ali’s expert take on which companies are out-performing the rest when it comes to customer retention and for her advice on how to grow your business’ loyalty both internally externally.

EXCLUSIVE OFFER FOR TCIB LISTENERS: Pre-Order Ali Cudby’s latest book, Keep Your Customers, by visiting www.youriconicbrand.com/podcast


Who’s Taking Care in Community this week:
Tom Cebulko of Teachers’ Treasures

On average, teachers spend $800-$1,200 out-of-pocket a year on school supplies for their students. Teachers’ Treasures, an Indianapolis-based nonprofit, works with local businesses, foundations and organizations to help fill this need through a volunteer-based “Store for Teachers” that provides educators with access to basic school supplies. Since 2000, Teachers’ Treasures has impacted over 100,000 students each year, with almost 6,000 teachers participating in their annual programming.

Tom Cebulko, Board President for Teachers’ Treasures, is a tireless supporter for teachers, schools, and classrooms. Tom is a strategist, coach, mentor, and optimistic voice for all Teachers’ Treasures does to accomplish their mission. He understands how to leave and demonstrate servant leadership and has played a crucial role in helping Teachers’ Treasures to grow in leaps and bounds the last six years.

Learn more about Tom and Teachers’ Treasures by visiting www.teacherstreasures.org.

Taking Care in Community is brought to you by The National Bank of Indianapolis