Communicating Your CSR Program: The Role of Marketing and PR

Once seen as a peripheral to a company’s main business strategy, corporate social responsibility is now becoming standard practice. But, unless CSR intentions and outcomes are communicated wisely, a company risks being accused of “spinning” or appearing to be self-promotional. There are many ways for a company to integrate a social impact program into theirContinue reading “Communicating Your CSR Program: The Role of Marketing and PR”

Corporate Social Responsibility: Expectations vs. Reality:

Like any other business endeavor, companies that set out to either establish or expand their Corporate Social Responsibility (CSR) program have a number of common expectations. Having interviewed dozens of companies, though, it seems that the reality is often drastically different than these expectations. Here are some common misconceptions that we have learned from pastContinue reading “Corporate Social Responsibility: Expectations vs. Reality:”

Episode 17: Mandy Selke and Carly Swift of Just Pop In!

Mandy Selke & Carly Swift of Just Pop In! exude joy in all of their interactions. The sisters are passionate about their growing product line, one-of-a-kind packaging, and over-the-top customer service. However, their biggest passion is by far the happiness and compassion of people.

Leading CSR in Indiana – An Interview with Vicki Bohlsen

Learn how Bohlsen Group is leading the way to inspire businesses around the state to adopt CSR practices to create better workplaces and better communities for everyone.

Episode 11: Kyle DeFur of trueU

As president of trueU, an Indianapolis-based nonprofit organization, Kyle DeFur leads a movement of like-minded businesses that believe the talent war is real and the best way to thrive in this environment is to grow their greatest asset – their people. 

Doing good can make your business even better

While community participation is frequently regarded as a company’s social responsibility in its entirety, it isn’t. However, a company’s participation in its community is often the most recognizable and outward facing facet of a corporate social responsibility (CSR) program.

Creating a positive workplace culture is just smart business

Since employees’ whole-life satisfaction steadily increases as more core needs are met at work, companies are becoming more and more conscious of creating a workplace culture that can recruit and retain team members.