Once seen as a peripheral to a company’s main business strategy, corporate social responsibility is now becoming standard practice. But, unless CSR intentions and outcomes are communicated wisely, a company risks being accused of “spinning” or appearing to be self-promotional. There are many ways for a company to integrate a social impact program into their … Continue reading Communicating Your CSR Program: The Role of Marketing and PR
Episode 12: Shama Amalean of THINX
Listen in as we talk to Shama about how THINX’s unique product, unique brand and unique impact is disrupting the $19 billion feminine hygiene industry with its continued expansion.