“When you air on the side of generosity, it always comes back ten-fold.”
– Brady Josephson

Now more than ever before, nonprofits are realizing the importance of going digital. This week, Vicki and Kathy talk with Brady Josephson, an expert in online fundraising and managing director of NextAfter Institute. Topics of discussion include: How COVID-19 is impacting nonprofits and online giving; NextAfter’s data-driven approach to fundraising; The importance of communication during an emergency; Giving trends that have risen due to COVID-19; Why it’s difficult to measure the importance of online giving; How NextAfter got started; The power and potential of digital; NextAfter’s services; Standardizing online fundraising and creating certifications; NextAfter’s incredible impact; How coronavirus might change how we give in the long term; Brady’s advice on how to use business as a force for good.

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Who’s Taking Care in Community this week:
The MLK Community Center

 By embracing the teachings and philosophies of civil rights leader Dr. Martin Luther King Jr., the MLK Center provides vital individual skills and family resources that allow residents in the Mid-North neighborhoods of Indianapolis to grow and enhance their lives.

The MLK Center continues to pursue this mission despite COVID-19 through a new emergency food-delivery service for those who are food-insecure and virtual after-school programming and tutoring! Learn more about the center’s new programs at the end of this episode.

Thank you for taking care in your community!

Taking Care in Community is brought to you by The National Bank of Indianapolis