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“How are you, as a brand, pivoting to become more authentic and provide more value in what you’re doing?”
– Shauna Griffiths
The sports industry has been hit hard by COVID-19 – but many brands and athletes have hit back through social impact initiatives. This week, Vicki and Kathy speak with Shauna Griffiths of SLG Impact to learn more about how organizations and brands are pivoting during quarantine. Topics of discussion include: The sports industry’s many different responses to COVID-19; The cultural and economic impact of sporting event cancellations; The trends Shauna predicts may result from COVID-19; How brands are stepping up during the pandemic; Athletes’ responses to COVID-19 and how they’re using their voices to drive social impact; How the pandemic is changing consumer behavior; Shauna’s involvement in Call for Code; The most frequently asked questions SLG Impact has received during COVID-19; Pivoting a business plan; Ticket refunds; The value of fans; and Shauna’s advice on how to create value and genuine impact.
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Who’s Taking Care in Community this week:
Concerts for a Cause
Through all the recent uncertainty, sometimes the most powerful impact is made simply by spreading joy. Concerts for a Cause is doing just that through their Carry out Concerts series. The nonprofit is providing FREE virtual live performances through the month of May that you can enjoy from the comfort of your living room every Tuesday and Thursday. Visit their website for more information and an extended schedule!
Thank you for taking care in your community, CFAC!