“We shouldn’t have to say ‘sustainable company’ or ‘responsible company,’ it should just be a company. That should be the future.“
Jackie Herskovitz Russell might be co-host Vicki Bohlsen’s long-lost professional twin. President and Founder of Teak Media + Communication, Jackie and her team assist mission-driven, responsible and nonprofit organizations by providing communications and digital media services to help these important businesses achieve widespread recognition. Jackie is committed to “Fearless Communication,” meaning Teak Media + Communications pushes clients to be vocal about the efforts they are making to incorporate CSR so that customers learn to expect it and the overall movement grows.
Vicki and Kathy talk with Jackie about Teak Media + Communications’ experience applying for and maintaining a B Corp certification as New England’s sole B Corp-certified public relations firm. Jackie shares more about all the ways the certification has improved the operations of Teak Media + Communications, along with the areas the company struggles with when earning B Corp “points.” Listen in to hear Jackie’s interesting perspective on CSR programs and the importance of responsible companies, along with her advice on how to fearlessly communicate your business’ mission and values.