“In my mind, the best CSR programs are those that have their values embedded all the way through the company.“
Brenda Barnicki was told by relatives and friends that the gourmet chocolates she gifted to them on holidays were so good she should start selling them. So in her spare time, Brenda founded Bellafina Chocolates, a company that donates 100% of its profits to charities benefitting vulnerable children. While maintaining her corporate job, Brenda continued to grow Bellafina Chocolates until she decided to commit herself full-time to the company – as a total volunteer.
Vicki and Kathy talk with Brenda about where she got the inspiration to found a 100%er company, and the many ways Bellafina Chocolates has grown to have a lasting impact not only through donating to help children fighting disease, poverty or abuse but also by hiring underemployed women. Brenda shares a first-hand account of the obstacles and triumphs that come with operating a company that donates all proceeds to charity, along with her goals for Bellafina Chocolates’ future. Listen in to hear Brenda’s advice on starting your own CSR program, and also to find out how you can get your hands on some delicious chocolate that benefits a worthy cause.