Episode 36: Donna Miller of Purse Power

Women have the power – the purchasing power they need to drive impactful change. 

It is a well known fact that women own a significant portion of the economy’s purchasing power. Donna Miller created Purse Power so women could easily find and support the organizations that support them. Purse Power is a women-owned, women-led organization, committed to creating greater economic opportunity and safety for women and girls.

Donna hopes to empower women by allowing them to use the purchasing power they already have. By connecting the dots for consumers and allowing them to make a conscious decision at the point of sale, they can choose to support companies that support them.

Donna and the Purse Power team operate towards their own specific double bottom line, giving back to local women’s shelters while maintaining profitability. As a large part of their mission, Donna hopes to give 20% of profits back every year.